Plurals in the new world

I’ve got some food for thought – can words like media and criteria be treated as singular nouns? The old school methodology treats these nouns as plural and gives them plural verbs. Thus, ‘The criteria are listed here’. For grammar nerds, this perhaps is the only correct way of using such nouns.

But, I’m not surprised when I see such nouns used with singular verbs. ‘The media reaches everyone fast’ is an example.

There is a gap between what’s technically correct and how the new world uses such words. And, the bridge between these two is ‘mass nouns’. Let’s find this out.

Technically (and traditionally),
Singular form of ‘criteria’ is ‘criterion’, ‘media’ is ‘medium’ and ‘data’ is ‘datum’.
So, as per the Subject–Verb agreement, singular nouns take singular verb and plural nouns take plural verb.
The data are incorrect.
The datum is not sufficient for research.
The medium for this project is face-to-face sessions.
The media have covered the full seminar.

In the new world, plural nouns have got a new definition, mass nouns. Mass nouns have got their name from the masses, people who think such nouns are singular and associate them with singular verbs.

For example,
The data is up to date.
The criteria is listed below.
The media is going through a change.

I remember a colleague who once said, “When I discuss media, I refer to all forms of media as one. When I discuss data, I mean complete statistics. That’s when I use singular verbs”. That’s what many think in the new world, I believe.

So, which one do I prefer? Well, I’m a grammar stickler, so I prefer the traditional way and by saying this, I’m going against the new linguistic tide. However, the fact remains that such nouns are treated more like mass nouns, and you will hear them take singular verbs. Is one correct and the other incorrect? I won’t say so; it’s the choice you make!